Garnier Fructis advert

This is a  dummy advert I made to advertise a Garnier shampoo. Rather than focusing on  the main characteristics of the product, I chose to illustrate how good using the shampoo can make you feel. I worked to create a dreamlike tropical atmosphere in which the model I was using seemed to be dreaming of the ocean whilst washing her hair.

I created a mood-board based on the colours and style of the Garnier shampoo. Coconut water is the main ingredient and so I decided to work with a tropical, bright and sunny mood.
My theme was that of water, light reflections, sunbeams and misty atmosphere. The colour palette was somewhat decided by the shampoo packaging. The soft and light turquoise tones helped to create an ethereal and soothing mood.

This was my first experience at directing a model for a video like this. My pre-planning included storyboarding each shot so that I knew what I wanted from the shots with the model. I filmed her in a very simple bathroom and the challenge was to make it seems like she was at the tropics. I used multiple overlays in various different opacity levels to create the right mood.