Foglie al Vento is a colourful and quirky illustration studio in the centre of Piacenza. It’s a place run by three wonderful women who celebrate the bonds between people through their art. Their studio with the iconic dotted wall is the place in which the sweetest dreams and fairytales come to life.

I decided to make a film about them as part of my project to give visibility to local women artists. 

I promote businesses with a strong human side such as Foglie al Vento.

Alessandra, Anna e Giulia welcomed me in their everyday life in the studio for a few days. Witnessing their friendship and seeing the love they have for their work was key to understand the core of their business.

After the time we spent together the things that touched me the most was the excitement and happiness they feel every time they do something with each other. That was what I wanted to convey with my video.

We first had a chat to get to know each other and I then storyboarded the video. The filming has been organised in three different days to capture the three main aspects of their studio.

Every first Sunday of the month there’s a big market in the street in which their studio is. It was a good opportunity to film the interactions between the illustrators and the people passing by the shop.

On the second day of shooting I filmed them in the studio while they were illustrating some portraits for their clients. My idea was to do a dynamic interview to make the viewer feel like they were exploring the business from the inside.

Lastly, I went with them on location to film the painting of a wall in a child’s bedroom.